Seca Craft Cocktail

Personal Project

Role: Graphic Designer | Art Director

“Ready-to-serve cocktails” often convey images of commercially-produced drinks, brimming with artificial additives and preservatives.

The goal is to create a genuine liqueur, infused with the essence of Colombia's captivating heritage, its diverse nature, and its vibrant fauna. This extraordinary elixir would be meticulously crafted from the finest panela—an unrefined cane sugar delicacy—bringing forth an authentic taste of tradition in every drop.

Savor this delightful beverage over ice, elevate it with your spirit of choice, or infuse it into your favorite cocktail creations.

Aguapanela is a traditional Colombian drink that has been enjoyed for generations. It is a sweetened water-based drink made with panela, a form of unrefined cane sugar. "Agua" means water, while "panela" is a type of sugar.

Panela is produced by boiling sugar cane juice until it thickens and solidifies into blocks or cones. It retains the natural molasses and minerals in the cane juice, giving it a rich caramel-like flavor and a deep brown color.

The evolution of the illustrated elements draws inspiration from the rich tapestry of Colombia's agricultural landscape, particularly the cultivation and harvest of panela, the primary ingredient in this beverage. Additionally, Colombia's diverse fauna, renowned for its extraordinary biodiversity, boasts the highest concentration of species per unit area on a global scale.

Harvesting illustration inspired by 1800's “cultivating the sugarcane, picking cotton, and gathering rice” illustration.